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Nature giving way to virtual reality
February 5th, 2008
Source: EcoEgg Content Partners
Popularity: 6% [?]
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2/06/2008
The results are not surprising, but does not tell the full story.
Nature-based recreation may decrease, but this does not need to translate into less willingness to pay for the preservation of nature. Environmental economists refer to the concept of existence value – we experience benefit from merely knowing that nature exists.
The challenge is to repackage nature products and experiences for the digital age. Social networks, video, PC, cellphones – all can now help spread the message much better then we were able to do 10 years ago.